Page 164 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:06 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organi…
• Recording of marketing phone calls, with the need to notify the consumer of such registration at the start of
the call.

• Companies' adherence to the Code of Professional Conduct, in accordance with the model prepared by the

competent authority in the event that they consider the issuance of this Code, in order to ensure minimum ethical
practices in carrying out telemarketing activities.

• Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.

• The Company’s commitment to define its identity its identity and the purpose of communication at the
beginning of the marketing phone call.

• Disclosure of the source of telephone numbers and consumer data if requested by the competent
authorities.

• Not using unregistered or owned numbers of the licensed company in the country when making marketing
telephone calls.

Regulation of telemarketing companies

The cabinet resolution regulates the mechanisms for the operation of companies whose products and services are
marketed by telephone in the country by establishing several regulations that marketers must follow, namely:

• Do not use any marketing means that constitute unjustified pressure on the consumer to persuade him/her

to buy the product or service offered.

• Refrain from deception and misleading calls when marketing the product or service.

• Making phone calls must be made between 9 am to 6 pm.

• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does not
reply to the call or terminate the call more than once a day, up to a maximum of twice a week.

• Automated communication systems are possibly used to market, publicize and promote products or

services provided by the company, in accordance with the provisions of this resolution.

• Consumers must be asked whether they want to complete the phone call before starting marketing,
publicity and promoting the product or service provided.

Implementation of the provisions of cabinet resolutions

Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed

companies in the country including those in free zones, which market products and services through marketing
phone calls or one of their employees. The provisions will also apply to individuals, where natural persons are
prohibited from telemarketing of products or services provided in their name or on behalf of their clients, via a fixed

or mobile telephone number licensed by the licensed telecommunications companies in the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA), highlighted that Cabinet
Resolution No. 56 of 2024 regulating telemarketing in the country reflects the UAE government's dedication to

https://www.dubaiprnetwork.com/pr.asp?pr=180805 3/4