Page 167 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:06 PM Latest News
H.E. Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and Governance
Sector at the Ministry of Economy, confirmed that the UAE, following its wise leadership’s directives, remains

committed to establishing a business environment that boasts economic and social stability. These include
fostering sound business practices, safeguarding consumer rights, and promoting a marketing culture in line

with best practices within the corporate sector.

H.E. Safeya Al Safi said: “Improving the working environment for companies that market their products and
services over the phone is integral to supporting the UAE's commitment to safeguarding consumer rights and

protecting their privacy. The Ministry of Economy prioritizes this initiative to prevent bothersome marketing
calls made to the public, ensure that companies follow the appropriate guidelines and timings for promoting
their products or services, and to minimize the number of unwanted marketing calls.”

In her speech, she said: “The two decisions represent a significant step in bolstering the Ministry's efforts to

oversee and regulate telephone marketing. The decisions aim to deter companies and individuals who
contravene the rules and regulations set forth by them and facilitate the sharing of information and statistics
concerning unwanted marketing calls, in collaboration with the relevant government entities and local

authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through telephone
calls, has clearly outlined the responsibilities of the relevant authorities. The Ministry of Economy will oversee

the implementation of this decision and related ones, providing regular updates to the Cabinet. The
Telecommunications and Digital Government Regulatory Authority (TDRA) is in charge of managing the ‘Do

Not Contact Register’ (DNCR) and will work closely with relevant organizations to establish guidelines and
mechanisms, share data, and enhance public awareness, as well as to supervise and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for the services of
banks, establishments, other financial institutions, insurance companies and related occupations in the

country. On the other hand, the Securities and Commodities Authority specializes in all matters related to
marketing calls regarding securities and commodities trading services in the country. Licensing authorities in

the mainland and free zones are also responsible in their respective emirates, in all matters relating to the
telephone marketing of products or services in the country except those falling under the jurisdiction of the

Central Bank and the Securities and Commodities Authority.

Companies' obligations when making marketing calls

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution No. 56 of 2024

for licensed companies in the country when making marketing telephone calls, the most notable of which are:

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