Page 172 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:06 PM Ministry Of Economy And Telecommunications And Digital Government Regulatory Authority Review Regulatory Legislations In Orga…
In her speech, she said:“The two decisions represent a significant step in bolstering the
Ministry's efforts to oversee and regulate telephone marketing. The decisions aim to deter

companies and individuals who contravene the rules and regulations set forth by them and
facilitate the sharing of information and statistics concerning unwanted marketing calls, in

collaboration with the relevant government entities and local authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through
telephone calls, has clearly outlined the responsibilities of the relevant authorities. The

Ministry of Economy will oversee the implementation of this decision and related ones,
providing regular updates to the Cabinet. The Telecommunications and Digital Government

Regulatory Authority (TDRA) is in charge of managing the 'Do Not Contact Register' (DNCR)
and will work closely with relevant organizations to establish guidelines and mechanisms,
share data, and enhance public awareness, as well as to supervise and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for
the services of banks, establishments, other financial institutions, insurance companies and

related occupations in the country. On the other hand, the Securities and Commodities
Authority specializes in all matters related to marketing calls regarding securities and
commodities trading services in the country. Licensing authorities in the mainland and free

zones are also responsible in their respective emirates, in all matters relating to the telephone
marketing of products or services in the country except those falling under the jurisdiction of

the Central Bank and the Securities and Commodities Authority.

Companies' obligations when making marketing calls

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution
No. 56 of 2024 for licensed companies in the country when making marketing telephone calls,

the most notable of which are:

.

Obtaining prior approval for the conduct of marketing activity from the competent authority.

.

Providing comprehensive training to the company's marketers on professional ethics of

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