Page 176 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:06 PM Ministry Of Economy And Telecommunications And Digital Government Regulatory Authority Review Regulatory Legislations In Orga…
Implementation of the provisions of cabinet resolutions

Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will
apply to all licensed companies in the country including those in free zones, which market

products and services through marketing phone calls or one of their employees. The
provisions will also apply to individuals, where natural persons are prohibited from

telemarketing of products or services provided in their name or on behalf of their clients, via a
fixed or mobile telephone number licensed by the licensed telecommunications companies in

the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA),
highlighted that Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country

reflects the UAE government's dedication to enacting legislation that protects the privacy of
community members and prevents business practices that may harm their interests.

Her Excellency also explained that SCA will supervise promotional phone calls made by

authorized companies during direct marketing of their services or products. Additionally, it will
monitor the activities of companies that provide marketing services on behalf of these

authorized companies, ensuring their compliance with the regulations outlined in the Cabinet
Resolution through various oversight methods. SCA will also establish a platform for the

general public, including investors and community members, to file complaints if they receive
unsolicited marketing calls that violate the regulations set by the Cabinet Resolution or any

other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of
obtaining its approval before marketing their own services or the services offered by their
clients via telephone. This measure aims to identify a list of approved companies authorized

to engage in telemarketing and aid SCA in monitoring their adherence to regulations and
standards.

She clarified that acquiring approval will be a simple and convenient online process.
Companies will be able to secure the required approvals within a short time frame. This
encourages them to obtain required approvals and fulfil legal obligations in this regard.

H.E. Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the Telecommunications

Sector at TDRA, said:“Cabinet Resolutions have been issued to establish clear boundaries

and regulations for companies engaged in telemarketing.

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