Page 181 - MOE ENGLISH PR REPORT - AUGUST 2024
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9/2/24, 5:07 PM Ministry of Economy andTelecommunications and Digital Government Regulatory Authority review Regulatory Legislations - Middle E…
• Do not use any marketing means that constitute unjustified pressure on the consumer to persuade
him/her to buy the product or service offered.
• Refrain from deception and misleading calls when marketing the product or service.
• Making phone calls must be made between 9 am to 6 pm.
• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does
not reply to the call or terminate the call more than once a day, up to a maximum of twice a week.
• Automated communication systems are possibly used to market, publicize and promote products or
services provided by the company, in accordance with the provisions of this resolution.
• Consumers must be asked whether they want to complete the phone call before starting marketing,
publicity and promoting the product or service provided.
Implementation of the provisions of cabinet resolutions
Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed
companies in the country including those in free zones, which market products and services through
marketing phone calls or one of their employees. The provisions will also apply to individuals, where natural
persons are prohibited from telemarketing of products or services provided in their name or on behalf of their
clients, via a fixed or mobile telephone number licensed by the licensed telecommunications companies in
the country.
H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA), highlighted that
Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country reflects the UAE government’s
dedication to enacting legislation that protects the privacy of community members and prevents business
practices that may harm their interests.
Her Excellency also explained that SCA will supervise promotional phone calls made by authorized
companies during direct marketing of their services or products. Additionally, it will monitor the activities of
companies that provide marketing services on behalf of these authorized companies, ensuring their
compliance with the regulations outlined in the Cabinet Resolution through various oversight methods. SCA
will also establish a platform for the general public, including investors and community members, to file
complaints if they receive unsolicited marketing calls that violate the regulations set by the Cabinet
Resolution or any other regulations issued by SCA.
She added that SCA has issued a circular to all businesses, highlighting the importance of obtaining its
approval before marketing their own services or the services offered by their clients via telephone. This
measure aims to identify a list of approved companies authorized to engage in telemarketing and aid SCA in
monitoring their adherence to regulations and standards.
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