Page 184 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:07 PM PRESSR: MoE and TDRA review regulatory legislations in organizing operational mechanisms for telemarketing companies in the U…
privacy. The Ministry of Economy prioritizes this initiative to prevent

bothersome marketing calls made to the public, ensure that companies follow

the appropriate guidelines and timings for promoting their products or services,
and to minimize the number of unwanted marketing calls.”

In her speech, she said: “The two decisions represent a significant step in

bolstering the Ministry's efforts to oversee and regulate telephone marketing.

The decisions aim to deter companies and individuals who contravene the rules

and regulations set forth by them and facilitate the sharing of information and

statistics concerning unwanted marketing calls, in collaboration with the
relevant government entities and local authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of

marketing through telephone calls, has clearly outlined the responsibilities of

the relevant authorities. The Ministry of Economy will oversee the

implementation of this decision and related ones, providing regular updates to

the Cabinet. The Telecommunications and Digital Government Regulatory
Authority (TDRA) is in charge of managing the ‘Do Not Contact Register’ (DNCR)

and will work closely with relevant organizations to establish guidelines and

mechanisms, share data, and enhance public awareness, as well as to supervise

and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone

marketing for the services of banks, establishments, other financial institutions,

insurance companies and related occupations in the country. On the other hand,
the Securities and Commodities Authority specializes in all matters related to

marketing calls regarding securities and commodities trading services in the

country. Licensing authorities in the mainland and free zones are also

responsible in their respective emirates, in all matters relating to the telephone

marketing of products or services in the country except those falling under the
jurisdiction of the Central Bank and the Securities and Commodities Authority.

Companies' obligations when making marketing calls

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