Page 185 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:07 PM PRESSR: MoE and TDRA review regulatory legislations in organizing operational mechanisms for telemarketing companies in the U…
During the briefing, the Ministry of Economy reviewed the commitments set out

in Resolution No. 56 of 2024 for licensed companies in the country when making

marketing telephone calls, the most notable of which are:

Obtaining prior approval for the conduct of marketing activity from the

competent authority.

Providing comprehensive training to the company's marketers on professional

ethics of conduct when making marketing calls with the consumer, which

includes the basic principles of using a "do not contact register" (DNCR).

Using local telephone numbers issued by licensed telecommunications

companies in the country. These numbers must be registered under the
licensed company in the country.

Finding a channel of communication for consumers interested in receiving

marketing information, and marketing contact should only be made with

these consumers.

Not contacting consumers whose numbers are registered in DNCR.

Maintaining the record of all marketing telephone calls made, in accordance

with the form prepared by the competent authority, to ensure that the

minimum data and information on marketing activities carried out through
telephone marketing are provided and are not destroyed until after the

expiration of the period specified by the competent authority.

Recording of marketing phone calls, with the need to notify the consumer of

such registration at the start of the call.

Companies' adherence to the Code of Professional Conduct, in accordance

with the model prepared by the competent authority in the event that they

consider the issuance of this Code, in order to ensure minimum ethical
practices in carrying out telemarketing activities.

Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.

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