Page 188 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:07 PM PRESSR: MoE and TDRA review regulatory legislations in organizing operational mechanisms for telemarketing companies in the U…
time frame. This encourages them to obtain required approvals and fulfil legal

obligations in this regard.

H.E. Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the
Telecommunications Sector at TDRA, said: “Cabinet Resolutions have been

issued to establish clear boundaries and regulations for companies engaged in

telemarketing.

“At TDRA, we have launched the "Do Not Call Register" initiative introduced as

‘DNCR’, which empowers recipients with the right to opt out of receiving

marketing calls from specific sectors or all sectors.

Violations and administrative penalties to be imposed on violators

The decision of administrative violations and penalties identifies 18 types of

administrative violations and penalties that range in value from 10 to 150

thousand dirhams depending on the type and nature of the violation.

According to the resolution, TDRA may impose administrative violations and
penalties and financial fines on natural persons (individuals). The resolution

stipulates that any natural person who makes marketing phone calls for

products or services in his name or the name of his client through a number of a

fixed or mobile phone that is licensed in the name of such, will be subject to a

fine of AED 5,000 and in addition to suspending all numbers of fixed or mobile
phones that are registered under the natural person’s name until the payment

of the outstanding fine amount. The penalty shall be increased to AED 20,000,

in addition to cutting all numbers of fixed or mobile phones that are registered

under the natural person’s name for three months in case such person commits

the same violation within 30 days from the date of signing of the first

administrative penalty. It will become AED 50,000 and any service from the
telecommunications companies that are licensed in the State will be denied for

12 twelve months in case this person commits the same violation within the

next 30 days.

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