Page 192 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:07 PM Ministry Of Economy And Telecommunications And Digital Government Regulatory Authority Review Regulatory Legislations In Orga…
Her Excellency also explained that SCA will supervise promotional phone calls made by authorized companies during direct
marketing of their services or products. Additionally, it will monitor the activities of companies that provide marketing
services on behalf of these authorized companies, ensuring their compliance with the regulations outlined in the Cabinet
Resolution through various oversight methods. SCA will also establish a platform for the general public, including investors
and community members, to file complaints if they receive unsolicited marketing calls that violate the regulations set by the
Cabinet Resolution or any other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of obtaining its approval before
marketing their own services or the services offered by their clients via telephone. This measure aims to identify a list of
approved companies authorized to engage in telemarketing and aid SCA in monitoring their adherence to regulations and
standards.

She clarified that acquiring approval will be a simple and convenient online process. Companies will be able to secure the
required approvals within a short time frame. This encourages them to obtain required approvals and fulfil legal obligations
in this regard.
H.E. Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the Telecommunications Sector at TDRA, said:"Cabinet
Resolutions have been issued to establish clear boundaries and regulations for companies engaged in telemarketing.

"At TDRA, we have launched the 'Do Not Call Register' initiative introduced as 'DNCR', which empowers recipients with the
right to opt out of receiving marketing calls from specific sectors or all sectors.

Violations and administrative penalties to be imposed on violators

The decision of administrative violations and penalties identifies 18 types of administrative violations and penalties that
range in value from 10 to 150 thousand dirhams depending on the type and nature of the violation.
According to the resolution, TDRA may impose administrative violations and penalties and financial fines on natural persons
(individuals). The resolution stipulates that any natural person who makes marketing phone calls for products or services in
his name or the name of his client through a number of a fixed or mobile phone that is licensed in the name of such, will be
subject to a fine of AED 5,000 and in addition to suspending all numbers of fixed or mobile phones that are registered under
the natural person's name until the payment of the outstanding fine amount. The penalty shall be increased to AED 20,000,
in addition to cutting all numbers of fixed or mobile phones that are registered under the natural person's name for three
months in case such person commits the same violation within 30 days from the date of signing of the first administrative
penalty. It will become AED 50,000 and any service from the telecommunications companies that are licensed in the State
will be denied for 12 twelve months in case this person commits the same violation within the next 30 days.

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