Page 187 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:07 PM PRESSR: MoE and TDRA review regulatory legislations in organizing operational mechanisms for telemarketing companies in the U…
Her Excellency Safia Al Safi explained that the provisions of the Cabinet

Resolutions will apply to all licensed companies in the country including those in

free zones, which market products and services through marketing phone calls
or one of their employees. The provisions will also apply to individuals, where

natural persons are prohibited from telemarketing of products or services

provided in their name or on behalf of their clients, via a fixed or mobile

telephone number licensed by the licensed telecommunications companies in

the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities
Authority (SCA), highlighted that Cabinet Resolution No. 56 of 2024 regulating

telemarketing in the country reflects the UAE government's dedication to

enacting legislation that protects the privacy of community members and

prevents business practices that may harm their interests.

Her Excellency also explained that SCA will supervise promotional phone calls

made by authorized companies during direct marketing of their services or
products. Additionally, it will monitor the activities of companies that provide

marketing services on behalf of these authorized companies, ensuring their

compliance with the regulations outlined in the Cabinet Resolution through

various oversight methods. SCA will also establish a platform for the general

public, including investors and community members, to file complaints if they

receive unsolicited marketing calls that violate the regulations set by the
Cabinet Resolution or any other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the

importance of obtaining its approval before marketing their own services or the

services offered by their clients via telephone. This measure aims to identify a

list of approved companies authorized to engage in telemarketing and aid SCA

in monitoring their adherence to regulations and standards.

She clarified that acquiring approval will be a simple and convenient online

process. Companies will be able to secure the required approvals within a short

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