Page 191 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:07 PM Ministry Of Economy And Telecommunications And Digital Government Regulatory Authority Review Regulatory Legislations In Orga…

Regulation of telemarketing companies

The cabinet resolution regulates the mechanisms for the operation of companies whose products and services are
marketed by telephone in the country by establishing several regulations that marketers must follow, namely:

.

Do not use any marketing means that constitute unjustified pressure on the consumer to persuade him/her to buy the
product or service offered.
.

Refrain from deception and misleading calls when marketing the product or service.

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Making phone calls must be made between 9 am to 6 pm.
.

Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does not reply to the call or
terminate the call more than once a day, up to a maximum of twice a week.

.

Automated communication systems are possibly used to market, publicize and promote products or services provided by
the company, in accordance with the provisions of this resolution.
.

Consumers must be asked whether they want to complete the phone call before starting marketing, publicity and promoting
the product or service provided.
Implementation of the provisions of cabinet resolutions

Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed companies in
the country including those in free zones, which market products and services through marketing phone calls or one of their
employees. The provisions will also apply to individuals, where natural persons are prohibited from telemarketing of
products or services provided in their name or on behalf of their clients, via a fixed or mobile telephone number licensed by
the licensed telecommunications companies in the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA), highlighted that Cabinet
Resolution No. 56 of 2024 regulating telemarketing in the country reflects the UAE government's dedication to enacting
legislation that protects the privacy of community members and prevents business practices that may harm their interests.

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