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9/2/24, 5:07 PM Ministry Of Economy And Telecommunications And Digital Government Regulatory Authority Review Regulatory Legislations In Orga…

Ministry Of Economy And Telecommunications And Digital
Government Regulatory Authority Review Regulatory

Legislations In Organizing Operational Mechanisms For
Telemarketing Compani

Aug 29, 2024 (MENAFN via COMTEX) --
(MENAFN - Dubai PR Network) Abu Dhabi, 29 August 2024 - The Ministry of Economy (MoEc) held a media briefing to
explain the UAE's efforts in regulating the telephone marketing of products and services in the country. The session
presented an overview of Cabinet Resolution No. 56 of 2024, which focuses on the regulation of telephone marketing, and
Cabinet Resolution No. 57 of 2024, which outlines the violations and administrative penalties for actions that breach the
provisions laid out in Decision No. 56.
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H.E. Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and Governance Sector at the
Ministry of Economy, confirmed that the UAE, following its wise leadership's directives, remains committed to establishing a
business environment that boasts economic and social stability. These include fostering sound business practices,
safeguarding consumer rights, and promoting a marketing culture in line with best practices within the corporate sector.

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H.E. Safeya Al Safi said:"Improving the working environment for companies that market their products and services over the
phone is integral to supporting the UAE's commitment to safeguarding consumer rights and protecting their privacy. The
Ministry of Economy prioritizes this initiative to prevent bothersome marketing calls made to the public, ensure that
companies follow the appropriate guidelines and timings for promoting their products or services, and to minimize the
number of unwanted marketing calls."

In her speech, she said:"The two decisions represent a significant step in bolstering the Ministry's efforts to oversee and
regulate telephone marketing. The decisions aim to deter companies and individuals who contravene the rules and
regulations set forth by them and facilitate the sharing of information and statistics concerning unwanted marketing calls, in
collaboration with the relevant government entities and local authorities in the country."
The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through telephone calls, has clearly
outlined the responsibilities of the relevant authorities. The Ministry of Economy will oversee the implementation of this
decision and related ones, providing regular updates to the Cabinet. The Telecommunications and Digital Government
Regulatory Authority (TDRA) is in charge of managing the 'Do Not Contact Register' (DNCR) and will work closely with
relevant organizations to establish guidelines and mechanisms, share data, and enhance public awareness, as well as to
supervise and regulate individuals.
The Central Bank of the UAE is concerned with all matters related to telephone marketing for the services of banks,
establishments, other financial institutions, insurance companies and related occupations in the country. On the other hand,
the Securities and Commodities Authority specializes in all matters related to marketing calls regarding securities and
commodities trading services in the country. Licensing authorities in the mainland and free zones are also responsible in
their respective emirates, in all matters relating to the telephone marketing of products or services in the country except
those falling under the jurisdiction of the Central Bank and the Securities and Commodities Authority.
Companies' obligations when making marketing calls

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution No. 56 of 2024 for licensed
companies in the country when making marketing telephone calls, the most notable of which are:
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Obtaining prior approval for the conduct of marketing activity from the competent authority.

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Providing comprehensive training to the company's marketers on professional ethics of conduct when making marketing
calls with the consumer, which includes the basic principles of using a 'do not contact register' (DNCR).

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