Page 169 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:06 PM Latest News
• Automated communication systems are possibly used to market, publicize and promote products or
services provided by the company, in accordance with the provisions of this resolution.

• Consumers must be asked whether they want to complete the phone call before starting marketing,
publicity and promoting the product or service provided.

Implementation of the provisions of cabinet resolutions

Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to all licensed

companies in the country including those in free zones, which market products and services through
marketing phone calls or one of their employees. The provisions will also apply to individuals, where natural
persons are prohibited from telemarketing of products or services provided in their name or on behalf of their

clients, via a fixed or mobile telephone number licensed by the licensed telecommunications companies in
the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA), highlighted that
Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country reflects the UAE government's

dedication to enacting legislation that protects the privacy of community members and prevents business
practices that may harm their interests.

Her Excellency also explained that SCA will supervise promotional phone calls made by authorized

companies during direct marketing of their services or products. Additionally, it will monitor the activities of
companies that provide marketing services on behalf of these authorized companies, ensuring their

compliance with the regulations outlined in the Cabinet Resolution through various oversight methods. SCA
will also establish a platform for the general public, including investors and community members, to file
complaints if they receive unsolicited marketing calls that violate the regulations set by the Cabinet

Resolution or any other regulations issued by SCA.

She added that SCA has issued a circular to all businesses, highlighting the importance of obtaining its
approval before marketing their own services or the services offered by their clients via telephone. This

measure aims to identify a list of approved companies authorized to engage in telemarketing and aid SCA in
monitoring their adherence to regulations and standards.

She clarified that acquiring approval will be a simple and convenient online process. Companies will be able
to secure the required approvals within a short time frame. This encourages them to obtain required

approvals and fulfil legal obligations in this regard.

H.E. Eng. Mohammed Al Ramsi, Deputy Director General (DDG) of the Telecommunications Sector at TDRA,

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