Page 168 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:06 PM Latest News
• Obtaining prior approval for the conduct of marketing activity from the competent authority.
• Providing comprehensive training to the company's marketers on professional ethics of conduct when

making marketing calls with the consumer, which includes the basic principles of using a "do not contact
register" (DNCR).

• Using local telephone numbers issued by licensed telecommunications companies in the country. These
numbers must be registered under the licensed company in the country.

• Finding a channel of communication for consumers interested in receiving marketing information, and
marketing contact should only be made with these consumers.

• Not contacting consumers whose numbers are registered in DNCR.
• Maintaining the record of all marketing telephone calls made, in accordance with the form prepared by the
competent authority, to ensure that the minimum data and information on marketing activities carried out

through telephone marketing are provided and are not destroyed until after the expiration of the period
specified by the competent authority.

• Recording of marketing phone calls, with the need to notify the consumer of such registration at the start of
the call.
• Companies' adherence to the Code of Professional Conduct, in accordance with the model prepared by the

competent authority in the event that they consider the issuance of this Code, in order to ensure minimum
ethical practices in carrying out telemarketing activities.

• Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.
• The Company’s commitment to define its identity its identity and the purpose of communication at the

beginning of the marketing phone call.
• Disclosure of the source of telephone numbers and consumer data if requested by the competent

authorities.
• Not using unregistered or owned numbers of the licensed company in the country when making marketing
telephone calls.

Regulation of telemarketing companies

The cabinet resolution regulates the mechanisms for the operation of companies whose products and

services are marketed by telephone in the country by establishing several regulations that marketers must
follow, namely:

• Do not use any marketing means that constitute unjustified pressure on the consumer to persuade him/her
to buy the product or service offered.
• Refrain from deception and misleading calls when marketing the product or service.

• Making phone calls must be made between 9 am to 6 pm.
• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does not

reply to the call or terminate the call more than once a day, up to a maximum of twice a week.

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