Page 158 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:05 PM Ministry of Economy and Telecommunications and Digital Government Regulatory Authority review Regulatory Legislations in organi…
H.E. Safeya Al Safi said: “Improving the working environment for companies that market their products and services
over the phone is integral to supporting the UAE's commitment to safeguarding consumer rights and protecting their
privacy. The Ministry of Economy prioritizes this initiative to prevent bothersome marketing calls made to the public,

ensure that companies follow the appropriate guidelines and timings for promoting their products or services, and to
minimize the number of unwanted marketing calls.”

In her speech, she said: “The two decisions represent a significant step in bolstering the Ministry's efforts to oversee

and regulate telephone marketing. The decisions aim to deter companies and individuals who contravene the rules
and regulations set forth by them and facilitate the sharing of information and statistics concerning unwanted
marketing calls, in collaboration with the relevant government entities and local authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through telephone calls, has
clearly outlined the responsibilities of the relevant authorities. The Ministry of Economy will oversee the
implementation of this decision and related ones, providing regular updates to the Cabinet. The Telecommunications

and Digital Government Regulatory Authority (TDRA) is in charge of managing the ‘Do Not Contact Register'
(DNCR) and will work closely with relevant organizations to establish guidelines and mechanisms, share data, and
enhance public awareness, as well as to supervise and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for the services of banks,
establishments, other financial institutions, insurance companies and related occupations in the country. On the
other hand, the Securities and Commodities Authority specializes in all matters related to marketing calls regarding
securities and commodities trading services in the country. Licensing authorities in the mainland and free zones are

also responsible in their respective emirates, in all matters relating to the telephone marketing of products or
services in the country except those falling under the jurisdiction of the Central Bank and the Securities and
Commodities Authority.

Companies' obligations when making marketing calls

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution No. 56 of 2024 for
licensed companies in the country when making marketing telephone calls, the most notable of which are:

• Obtaining prior approval for the conduct of marketing activity from the competent authority.

• Providing comprehensive training to the company's marketers on professional ethics of conduct when
making marketing calls with the consumer, which includes the basic principles of using a 'do not contact register'
(DNCR).

• Using local telephone numbers issued by licensed telecommunications companies in the country. These
numbers must be registered under the licensed company in the country.

• Finding a channel of communication for consumers interested in receiving marketing information, and
marketing contact should only be made with these consumers.

• Not contacting consumers whose numbers are registered in DNCR.

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