Page 151 - MOE ENGLISH PR REPORT - AUGUST 2024
P. 151
• Using local telephone numbers issued by licensed telecommunications companies in the
country. These numbers must be registered under the licensed company in the country.
• Finding a channel of communication for consumers interested in receiving marketing
information, and marketing contact should only be made with these consumers.
• Not contacting consumers whose numbers are registered in DNCR.
• Maintaining the record of all marketing telephone calls made, in accordance with the
form prepared by the competent authority, to ensure that the minimum data and information on
marketing activities carried out through telephone marketing are provided and are not destroyed
until after the expiration of the period specified by the competent authority.
• Recording of marketing phone calls, with the need to notify the consumer of such
registration at the start of the call.
• Companies' adherence to the Code of Professional Conduct, in accordance with the
model prepared by the competent authority in the event that they consider the issuance of this
Code, in order to ensure minimum ethical practices in carrying out telemarketing activities.
• Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.
• The Company’s commitment to define its identity its identity and the purpose of
communication at the beginning of the marketing phone call.
• Disclosure of the source of telephone numbers and consumer data if requested by the
competent authorities.
• Not using unregistered or owned numbers of the licensed company in the country when
making marketing telephone calls.
Regulation of Telemarketing Companies
The cabinet resolution regulates the mechanisms for the operation of companies whose
products and services are marketed by telephone in the country by establishing several
regulations that marketers must follow, namely:
• Do not use any marketing means that constitute unjustified pressure on the consumer to
persuade him/her to buy the product or service offered.
• Refrain from deception and misleading calls when marketing the product or service.
• Making phone calls must be made between 9 am to 6 pm.
• Do not re-contact the consumer if he/she refuses the product or service in the first call,
or if he does not reply to the call or terminate the call more than once a day, up to a maximum of
https://en.aletihad.ae/news/business/4511446/moec--tdra-review-regulatory-legislations-in-
organising-oper