Page 146 - MOE ENGLISH PR REPORT - AUGUST 2024

9/2/24, 5:04 PM MoE and TDRA review regulatory legislations in organizing operational mechanisms for telemarketing companies in the UAE
not contact register" (DNCR).
Using local telephone numbers issued by licensed telecommunications companies in the country.
These numbers must be registered under the licensed company in the country.
Finding a channel of communication for consumers interested in receiving marketing information,

and marketing contact should only be made with these consumers.
Not contacting consumers whose numbers are registered in DNCR.
Maintaining the record of all marketing telephone calls made, in accordance with the form

prepared by the competent authority, to ensure that the minimum data and information on
marketing activities carried out through telephone marketing are provided and are not destroyed
until after the expiration of the period specified by the competent authority.
Recording of marketing phone calls, with the need to notify the consumer of such registration at the
start of the call.

Companies' adherence to the Code of Professional Conduct, in accordance with the model
prepared by the competent authority in the event that they consider the issuance of this Code, in
order to ensure minimum ethical practices in carrying out telemarketing activities.

Adhering to the deadlines for making telephone calls - from 9 am to 6 pm.
The Company’s commitment to define its identity its identity and the purpose of communication at
the beginning of the marketing phone call.
Disclosure of the source of telephone numbers and consumer data if requested by the competent
authorities.

Not using unregistered or owned numbers of the licensed company in the country when making
marketing telephone calls.

Regulation of telemarketing companies

The cabinet resolution regulates the mechanisms for the operation of companies whose products and

services are marketed by telephone in the country by establishing several regulations that marketers
must follow, namely:

Do not use any marketing means that constitute unjustified pressure on the consumer to persuade
him/her to buy the product or service offered.
Refrain from deception and misleading calls when marketing the product or service.

Making phone calls must be made between 9 am to 6 pm.
Do not re-contact the consumer if he/she refuses the product or service in the first call, or if he does
not reply to the call or terminate the call more than once a day, up to a maximum of twice a week.
Automated communication systems are possibly used to market, publicize and promote products

or services provided by the company, in accordance with the provisions of this resolution.
Consumers must be asked whether they want to complete the phone call before starting
marketing, publicity and promoting the product or service provided.

Implementation of the provisions of cabinet resolutions

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