Page 24 - MOE ENGLISH PR REPORT - AUGUST 2024

Press Release

Ministry of Economy and Telecommunications and Digital Government

Regulatory Authority review Regulatory Legislations in organizing

operational mechanisms for telemarketing companies in the UAE and
enhancing consumer protection in line with best practices

Abu Dhabi, 29 August 2024 - The Ministry of Economy (MoEc) held a media briefing to explain

the UAE's efforts in regulating the telephone marketing of products and services in the country. The
session presented an overview of Cabinet Resolution No. 56 of 2024, which focuses on the

regulation of telephone marketing, and Cabinet Resolution No. 57 of 2024, which outlines the

violations and administrative penalties for actions that breach the provisions laid out in Decision
No. 56.

H.E. Safeya Hashem Al Safi, Acting Assistant Undersecretary for the Commercial Control and
Governance Sector at the Ministry of Economy, confirmed that the UAE, following its wise

leadership’s directives, remains committed to establishing a business environment that boasts
economic and social stability. These include fostering sound business practices, safeguarding

consumer rights, and promoting a marketing culture in line with best practices within the corporate

sector.

H.E. Safeya Al Safi said: “Improving the working environment for companies that market their
products and services over the phone is integral to supporting the UAE's commitment to

safeguarding consumer rights and protecting their privacy. The Ministry of Economy prioritizes
this initiative to prevent bothersome marketing calls made to the public, ensure that companies

follow the appropriate guidelines and timings for promoting their products or services, and to

minimize the number of unwanted marketing calls.”

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