Page 27 - MOE ENGLISH PR REPORT - AUGUST 2024

Press Release

• Do not use any marketing means that constitute unjustified pressure on the consumer to
persuade him/her to buy the product or service offered.

• Refrain from deception and misleading calls when marketing the product or service.

• Making phone calls must be made between 9 am to 6 pm.
• Do not re-contact the consumer if he/she refuses the product or service in the first call, or if

he does not reply to the call or terminate the call more than once a day, up to a maximum of twice
a week.

• Automated communication systems are possibly used to market, publicize and promote
products or services provided by the company, in accordance with the provisions of this resolution.

• Consumers must be asked whether they want to complete the phone call before starting

marketing, publicity and promoting the product or service provided.

Implementation of the provisions of cabinet resolutions

Her Excellency Safia Al Safi explained that the provisions of the Cabinet Resolutions will apply to
all licensed companies in the country including those in free zones, which market products and

services through marketing phone calls or one of their employees. The provisions will also apply to

individuals, where natural persons are prohibited from telemarketing of products or services
provided in their name or on behalf of their clients, via a fixed or mobile telephone number licensed

by the licensed telecommunications companies in the country.

H.E. Dr Maryam Butti Al Suwaidi, CEO of the Securities and Commodities Authority (SCA),

highlighted that Cabinet Resolution No. 56 of 2024 regulating telemarketing in the country reflects
the UAE government's dedication to enacting legislation that protects the privacy of community

members and prevents business practices that may harm their interests.

Her Excellency also explained that SCA will supervise promotional phone calls made by authorized

companies during direct marketing of their services or products. Additionally, it will monitor the
activities of companies that provide marketing services on behalf of these authorized companies,

ensuring their compliance with the regulations outlined in the Cabinet Resolution through various

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