Page 25 - MOE ENGLISH PR REPORT - AUGUST 2024

Press Release

In her speech, she said: “The two decisions represent a significant step in bolstering the Ministry's
efforts to oversee and regulate telephone marketing. The decisions aim to deter companies and

individuals who contravene the rules and regulations set forth by them and facilitate the sharing of

information and statistics concerning unwanted marketing calls, in collaboration with the relevant
government entities and local authorities in the country.”

The Cabinet Resolution No. 56 of 2024, which pertains to the regulation of marketing through

telephone calls, has clearly outlined the responsibilities of the relevant authorities. The Ministry of
Economy will oversee the implementation of this decision and related ones, providing regular

updates to the Cabinet. The Telecommunications and Digital Government Regulatory Authority

(TDRA) is in charge of managing the ‘Do Not Contact Register’ (DNCR) and will work closely
with relevant organizations to establish guidelines and mechanisms, share data, and enhance public

awareness, as well as to supervise and regulate individuals.

The Central Bank of the UAE is concerned with all matters related to telephone marketing for the
services of banks, establishments, other financial institutions, insurance companies and related

occupations in the country. On the other hand, the Securities and Commodities Authority specializes

in all matters related to marketing calls regarding securities and commodities trading services in the
country. Licensing authorities in the mainland and free zones are also responsible in their respective

emirates, in all matters relating to the telephone marketing of products or services in the country

except those falling under the jurisdiction of the Central Bank and the Securities and Commodities
Authority.

Companies' obligations when making marketing calls

During the briefing, the Ministry of Economy reviewed the commitments set out in Resolution No.

56 of 2024 for licensed companies in the country when making marketing telephone calls, the most

notable of which are:
• Obtaining prior approval for the conduct of marketing activity from the competent authority.

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