Page 262 - Integrate ME PR REPORT - MAY 2024

time generative AI music. This occurred at a time when generative AI wasn’t

being utilised for music production as it is today.

“When we initially launched Mubert, it marked the inception of one of the
first-ever live music generators, a pioneering AI music platform. Prior to our
innovation, there were some experiments, such as those conducted by Brian

Eno, but none had achieved real-time functionality, nor had any placed
musicians at the core of the platform, and made it accessible across iOS,
Android, and web interfaces.”

The essence of his innovation lies in its fusion of AI technology with human
musicianship. Unlike previous experiments in AI-generated music, Mubert

argues that his platform places human creativity at its core.

"The reality is, without humans, AI cannot exist. AI learns from datasets
created by humans,” he adds. “We compensate every musician who
contributes data to our platform. Currently, our dataset comprises three
million ethically sourced exclusive sounds, with ongoing expansion. We
intend to launch a royalty distribution platform to ensure musicians are

compensated each time their sounds generate revenue for us."

Central to Mubert's vision is the belief that AI and human creativity are not
mutually exclusive but complementary forces. Every sound generated by the

https://www.khaleejtimes.com/entertainment/ushering-in-a-new-music-era-how-generative-ai-is-
being-used-for-song-production