Page 265 - Integrate ME PR REPORT - MAY 2024

As AI continues to permeate the creative process, he envisions a collaborative

future where human ingenuity and machine intelligence converge. "From a
product standpoint, AI has long been integrated into music production and
will continue to delve deeper into the creative process.”

“Artists can start creating tracks using AI and then infuse them with their

unique creativity. They can also perform vocals over AI-generated beats and
collaborate with renowned artists by utilising AI-driven replicas,” he adds.

Amidst the promise of AI-driven creativity, there is a growing concern that it
could foster the homogenisation of creative output. Is there a risk that AI
might standardise music, resulting in a landscape where all compositions

begin to sound alike?

"That's accurate. The diffusion of language models often yields homogeneous
outcomes. Nowadays, virtually all content on social media platforms seems to
be AI-generated, which eventually makes it all look the same. This
phenomenon could extend to music as well,” says Mubert.

“This is why our focus lies in exploring generative patterns, resynthesis, and

the amalgamation of models to foster the emergence of new genres, song
structures, and musical approaches.”

For creativity to flourish, artists also require the freedom and opportunity to
experiment and push their boundaries without the pressure of always
delivering immediate returns on investment (ROI). Can formulaic music

generated through AI, which might promise certain ROI, hinder
experimentation?

“For sure, it is a possibility and cause for concern. Everyone in the world thinks
music is as cheap as $10 per month. Musicians used to be quite rich in the
times of vinyl-selling copies. Now they can only earn from royalties (close to

zero dollars), selling merch or live gigs,” says Mubert. “However, we stand for
musicians in this battle and will do our best to protect their best interests.”

https://www.khaleejtimes.com/entertainment/ushering-in-a-new-music-era-how-generative-ai-is-
being-used-for-song-production