Page 269 - Integrate ME PR REPORT - MAY 2024

5/6/24, 1:16 PM Ushering in a new music era: How generative AI is being used for song production
"The reality is, without humans, AI cannot exist. AI learns from datasets created by
humans,” he adds. “We compensate every musician who contributes data to our platform.

Currently, our dataset comprises three million ethically sourced exclusive sounds, with

ongoing expansion. We intend to launch a royalty distribution platform to ensure
musicians are compensated each time their sounds generate revenue for us."

Central to Mubert's vision is the belief that AI and human creativity are not mutually

exclusive but complementary forces. Every sound generated by the platform is sourced
from human musicians, ensuring that creativity remains at the forefront.

"When you tap 'Play’, it begins to generate music tailored exclusively for you. Each listener
enjoys personalised streams. The technology behind it mirrors the creative process of

musicians but is fully automated and personalised.”

“AI algorithms analyse sounds, generate new ones, arrange them, blend sounds, mix,
master, and stream music. Additionally, we gather text prompts, settings, and user

interactions to further personalise the experience,” he explains.

From producing royalty-free music tailored to specific use cases to personalised music
experiences that adapt to individual moods and habits, AI holds immense promise for

reshaping the entertainment landscape. However, with great innovation comes ethical
considerations.

Mubert acknowledges the copyright implications inherent in AI-generated music and

emphasises the importance of respecting artists' intellectual property rights.

"We empower our artists to select the licence for their content, allowing them to later
specify the types of companies, apps, and other restrictions for their sounds' usage. This

approach grants them the freedom to ethically and transparently monetise their content,
ensuring they are compensated each time their music is utilised,” he says.

As AI continues to permeate the creative process, he envisions a collaborative future

where human ingenuity and machine intelligence converge. "From a product standpoint,
AI has long been integrated into music production and will continue to delve deeper into

the creative process.”

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