Page 273 - Integrate ME PR REPORT - MAY 2024

AI has emerged as a transformative force, offering the potential to
revolutionise the production of music.

Earlier this year, we witnessed the launch of Suno, hailed as the 'ChatGPT for
music,' utilising generative AI to produce human-like songs instantly from
brief text cues. The platform demonstrates the remarkable fusion of AI-
generated lyrics, vocals, and music, delivering a complete song experience
with just a click.

As AI continues its expansion into entertainment, it's evident that its
influence cannot be restrained. Generative AI possessed the power to
reshape the musical landscape as we know it, highlighting the symbiotic
evolution of technology and musical expression.

With AI-generated platforms successfully creating audiovisual artworks,
language learning models, now music, and everything that was once solely
associated with human creativity, it is worth our while to stay updated with
its latest potential.

"Music is copyrighted with strict laws; however, it is very easy to steal and use
it for free,” says Alex Mubert, co-founder of a pioneering AI music startup
based in the UAE.

Alex Mubert
“Some AI startups exploit this vulnerability for their benefit and disregard the
ethical considerations of the datasets. The same holds true for images, videos,
and other creative content. We hope that measures will be implemented on
a technical level (such as fingerprints or watermarks) to prohibit such misuse,
allowing creators to earn money from AI training on their art.”

With a mission to revolutionise music creation, the Russian music producer
and entrepreneur introduced a groundbreaking concept back in 2017: real-
time generative AI music. This occurred at a time when generative AI wasn't
being utilised for music production as it is today.

“When we initially launched Mubert, it marked the inception of one of the
first-ever live music generators, a pioneering AI music platform. Prior to our
innovation, there were some experiments, such as those conducted by Brian
Eno, but none had achieved real-time functionality, nor had any placed
musicians at the core of the platform, and made it accessible across iOS,
Android, and web interfaces.”

https://menafn.com/1108175708/Ushering-In-A-New-Music-Era-How-Generative-AI-Is-Being-
Used-For-Song-Production