Page 275 - Integrate ME PR REPORT - MAY 2024

“Artists can start creating tracks using AI and then infuse them with their
unique creativity. They can also perform vocals over AI-generated beats and
collaborate with renowned artists by utilising AI-driven replicas,” he adds.

Amidst the promise of AI-driven creativity, there is a growing concern that it
could foster the homogenisation of creative output. Is there a risk that AI
might standardise music, resulting in a landscape where all compositions
begin to sound alike?

"That's accurate. The diffusion of language models often yields homogeneous
outcomes. Nowadays, virtually all content on social media platforms seems to
be AI-generated, which eventually makes it all look the same. This
phenomenon could extend to music as well,” says Mubert.

“This is why our focus lies in exploring generative patterns, resynthesis, and
the amalgamation of models to foster the emergence of new genres, song
structures, and musical approaches.”

For creativity to flourish, artists also require the freedom and opportunity to
experiment and push their boundaries without the pressure of always
delivering immediate returns on investment (ROI). Can formulaic music
generated through AI, which might promise certain ROI, hinder
experimentation?

“For sure, it is a possibility and cause for concern. Everyone in the world thinks
music is as cheap as $10 per month. Musicians used to be quite rich in the
times of vinyl-selling copies. Now they can only earn from royalties (close to
zero dollars), selling merch or live gigs,” says Mubert.“However, we stand for
musicians in this battle and will do our best to protect their best interests.”

In the Middle East, Mubert sees both challenges and opportunities in
implementing AI-driven solutions for entertainment. While the region's
music industry is on the rise, there exists a burgeoning youth culture eager to
explore new avenues of expression. Through initiatives like preserving local
music heritage and empowering local creators, Mubert aims to catalyse a
new era of musical innovation in the region.

"The music industry in the Middle East is still emerging, with a relatively
smaller market. However, there is a noticeable trend among the youth to
enhance the music culture, presenting ample opportunities for them to
pursue careers as musicians. AI is already playing a role in this landscape,
offering assistance and innovation,” says Mubert.

https://menafn.com/1108175708/Ushering-In-A-New-Music-Era-How-Generative-AI-Is-Being-
Used-For-Song-Production