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5/6/24, 1:16 PM Ushering in a new music era: How generative AI is being used for song production
“Artists can start creating tracks using AI and then infuse them with their unique creativity.
They can also perform vocals over AI-generated beats and collaborate with renowned

artists by utilising AI-driven replicas,” he adds.

Amidst the promise of AI-driven creativity, there is a growing concern that it could foster
the homogenisation of creative output. Is there a risk that AI might standardise music,

resulting in a landscape where all compositions begin to sound alike?

"That's accurate. The diffusion of language models often yields homogeneous outcomes.
Nowadays, virtually all content on social media platforms seems to be AI-generated, which

eventually makes it all look the same. This phenomenon could extend to music as well,”
says Mubert.

“This is why our focus lies in exploring generative patterns, resynthesis, and the

amalgamation of models to foster the emergence of new genres, song structures, and
musical approaches.”

For creativity to flourish, artists also require the freedom and opportunity to experiment

and push their boundaries without the pressure of always delivering immediate returns on
investment (ROI). Can formulaic music generated through AI, which might promise certain

ROI, hinder experimentation?

“For sure, it is a possibility and cause for concern. Everyone in the world thinks music is as
cheap as $10 per month. Musicians used to be quite rich in the times of vinyl-selling

copies. Now they can only earn from royalties (close to zero dollars), selling merch or live
gigs,” says Mubert. “However, we stand for musicians in this battle and will do our best to

protect their best interests.”

In the Middle East, Mubert sees both challenges and opportunities in implementing AI-
driven solutions for entertainment. While the region's music industry is on the rise, there

exists a burgeoning youth culture eager to explore new avenues of expression. Through

initiatives like preserving local music heritage and empowering local creators, Mubert
aims to catalyse a new era of musical innovation in the region.

"The music industry in the Middle East is still emerging, with a relatively smaller market.

However, there is a noticeable trend among the youth to enhance the music culture,

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