Page 266 - Integrate ME PR REPORT - MAY 2024

In the Middle East, Mubert sees both challenges and opportunities in

implementing AI-driven solutions for entertainment. While the region's
music industry is on the rise, there exists a burgeoning youth culture eager to
explore new avenues of expression. Through initiatives like preserving local
music heritage and empowering local creators, Mubert aims to catalyse a

new era of musical innovation in the region.

"The music industry in the Middle East is still emerging, with a relatively
smaller market. However, there is a noticeable trend among the youth to
enhance the music culture, presenting ample opportunities for them to
pursue careers as musicians. AI is already playing a role in this landscape,

offering assistance and innovation,” says Mubert.

Slated to speak at the Integrate Middle East Summit 2024 taking place from
May 21-23 taking place at the Dubai World Centre, he shares his vision for
giving the local music scene an AI boost. "My dream is to preserve local
heritage by collecting instruments, melodies, rhythms, beats, and loops, and

creating AI-driven public music accessible to everyone,” says Mubert.

“This platform would serve as a futuristic hub for preserving heritage and we
are constantly searching for niche styles, instruments, and rare melodies to
put it all together. I look forward to discussing this further at the summit."

somya@khaleejtimes.com

https://www.khaleejtimes.com/entertainment/ushering-in-a-new-music-era-how-generative-ai-is-
being-used-for-song-production