Page 263 - Integrate ME PR REPORT - MAY 2024

platform is sourced from human musicians, ensuring that creativity remains

at the forefront.

"When you tap 'Play’, it begins to generate music tailored exclusively for you.
Each listener enjoys personalised streams. The technology behind it mirrors
the creative process of musicians but is fully automated and personalised.”

“AI algorithms analyse sounds, generate new ones, arrange them, blend
sounds, mix, master, and stream music. Additionally, we gather text prompts,

settings, and user interactions to further personalise the experience,” he
explains.

From producing royalty-free music tailored to specific use cases to
personalised music experiences that adapt to individual moods and habits, AI

holds immense promise for reshaping the entertainment landscape.
However, with great innovation comes ethical considerations.

Mubert acknowledges the copyright implications inherent in AI-generated
music and emphasises the importance of respecting artists' intellectual
property rights.

"We empower our artists to select the licence for their content, allowing them
to later specify the types of companies, apps, and other restrictions for their
sounds' usage. This approach grants them the freedom to ethically and
transparently monetise their content, ensuring they are compensated each
time their music is utilised,” he says.

https://www.khaleejtimes.com/entertainment/ushering-in-a-new-music-era-how-generative-ai-is-
being-used-for-song-production