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5/6/24, 1:16 PM Ushering in a new music era: How generative AI is being used for song production
platform demonstrates the remarkable fusion of AI-generated lyrics, vocals, and music,
delivering a complete song experience with just a click.

As AI continues its expansion into entertainment, it's evident that its influence cannot be

restrained. Generative AI possessed the power to reshape the musical landscape as we
know it, highlighting the symbiotic evolution of technology and musical expression.

With AI-generated platforms successfully creating audiovisual artworks, language
learning models, now music, and everything that was once solely associated with human

creativity, it is worth our while to stay updated with its latest potential.

"Music is copyrighted with strict laws; however, it is very easy to steal and use it for free,”
says Alex Mubert, co-founder of a pioneering AI music startup based in the UAE.

“Some AI startups exploit this vulnerability for their benefit and disregard the ethical

considerations of the datasets. The same holds true for images, videos, and other creative
content. We hope that measures will be implemented on a technical level (such as

fingerprints or watermarks) to prohibit such misuse, allowing creators to earn money from
AI training on their art.”

With a mission to revolutionise music creation, the Russian music producer and

entrepreneur introduced a groundbreaking concept back in 2017: real-time generative AI
music. This occurred at a time when generative AI wasn’t being utilised for music

production as it is today.

“When we initially launched Mubert, it marked the inception of one of the first-ever live
music generators, a pioneering AI music platform. Prior to our innovation, there were

some experiments, such as those conducted by Brian Eno, but none had achieved real-
time functionality, nor had any placed musicians at the core of the platform, and made it

accessible across iOS, Android, and web interfaces.”

The essence of his innovation lies in its fusion of AI technology with human musicianship.
Unlike previous experiments in AI-generated music, Mubert argues that his platform

places human creativity at its core.

https://www.zawya.com/en/life/entertainment/ushering-in-a-new-music-era-how-generative-ai-is-being-used-for-song-production-i82ruvh0 2/5