Page 271 - Integrate ME PR REPORT - MAY 2024

5/6/24, 1:16 PM Ushering in a new music era: How generative AI is being used for song production
presenting ample opportunities for them to pursue careers as musicians. AI is already
playing a role in this landscape, offering assistance and innovation,” says Mubert.

Slated to speak at the Integrate Middle East Summit 2024 taking place from May 21-23

taking place at the Dubai World Centre, he shares his vision for giving the local music
scene an AI boost. "My dream is to preserve local heritage by collecting instruments,

melodies, rhythms, beats, and loops, and creating AI-driven public music accessible to

everyone,” says Mubert.

“This platform would serve as a futuristic hub for preserving heritage and we are

constantly searching for niche styles, instruments, and rare melodies to put it all together. I
look forward to discussing this further at the summit."

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