Page 48 - BRIDGESTONE PR REPORT - November 2023

11/14/23, 9:55 AM Bridgestone and La Main Douce partner to host ‘Road Safety Village’ event for 160 children | EYE OF ARABIA
about recycling and sustainable practices. In addition, a Montessori Workshop fostered
children’s creativity and individual development through activities inspired by a child-centred
approach to education.

As a part of the event, Bridgestone also scheduled a meeting with medical experts, which
provided vital insights into the unique challenges and demands of children with special needs.
The discussion was a critical step in better understanding the children and developing

programs that could more effectively meet their unique needs in the future. Bridgestone further
indicated its plans to continue partnering with La Main Douce and expand its efforts to support
specially-abled children.

Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa
said: “We at Bridgestone are honoured to collaborate with La Main Douce to steer this
remarkable endeavour. We remain committed to the well-being of children and hope to support

them to maintain their overall safety. The ‘Road Safety Village’ event is only one milestone in
our continuous endeavours to accomplish this goal. The program is also a manifestation of our
‘Way to Serve’ motto, which captures the essence of our company’s long-standing belief in
serving society with superior quality and shaping a better world, while also contributing to the
growth of our stakeholders.”

The program also mirrored Bridgestone’s E8 Commitment, which is more than just a corporate

pledge, but rather an initiative to improve the lives of all community members. By collaborating
with La Main Douce, Bridgestone successfully reaffirmed its resolve to provide all children and
individuals with opportunities to learn, grow, and thrive.

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