Page 12 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:15 AM World of Coffee Dubai 2024 to shape more sustainable future for industry
World of Coffee Dubai 2024 to shape more

sustainable future for industry

Mon 30-10-2023 11:27 AM

DUBAI, 30th October, 2023 (WAM) -- The World of Coffee Dubai 2024 is set to boost the sustainability of the
coffee industry, promote eco-friendly and responsible agricultural practices, and ensure the continuity of the
coffee supply chain by merging the collaborative efforts of traders, farmers, manufacturers, and consumers.

The exhibition, which will be held from 21st to 23rd January 2024, will bring together a diverse community of
coffee enthusiasts, experts, and industry leaders from across the globe, attributing to its status as one of the
largest and most important international exhibitions focusing on the coffee industry.

The global event is organised by DXB Live, the integrated event management and experiential agency of the
Dubai World Trade Centre (DWTC).

The third edition of the exhibition symbolises the remarkable growth in the coffee market in the region, offering
an important platform to shed light on the latest innovations, sustainable practices, and solutions in coffee
cultivation, production, and distribution. It is in response to the surging demand for certified sustainable coffee
production, as its market is anticipated to expand by 15 to 20 percent during the remaining months of 2023.

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly packaging
like biodegradable and recyclable coffee bags, carbon-neutral coffee production using renewable energy and
advanced waste management, and reducing waste during production with methods such as advanced drying,
optimised supply chains, organic farming, and pesticide substitution.

The World of Coffee Dubai will empower coffee farmers and workers by guiding sustainable farming practices
and essential resources using source verification programmes. This exhibition will also address the sustainable
coffee movement's role in conserving water resources, as the coffee sector is a significant water consumer and
aims to enhance coffee quality, positively impacting market value.

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