Page 17 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:18 AM World of Coffee Dubai 2024 to shape a more sustainable future for the industry | Web Release
Samir Mash’al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we affirm our steadfast
commitment to offering the highest quality coffee, sourced through sustainable methods that not only safeguard our

planet but also support local communities. We are delighted to be part of the World of Coffee Dubai 2024 to highlight
our latest innovations solutions, and approaches designed to drive sustainability within the coffee industry. In our

relentless pursuit of meeting our customers’ expectations and ensuring a greener planet for future generations, we are
dedicated to offering sustainable coffee products. This commitment extends from eco-conscious coffee cultivation
methods to environmentally friendly packaging and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly packaging like

biodegradable and recyclable coffee bags, carbon-neutral coffee production using renewable energy and advanced waste
management, and reducing waste during production with methods such as advanced drying, optimised supply chains,

organic farming, and pesticide substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting sustainable practices
across the coffee industry. Our unwavering commitment involves constantly improving and implementing the best

practices across our operations, from farming to roasting and packaging processes. These practices are deeply rooted in
environmental conservation principles, and they aim to improve the well-being of both coffee farmers and local

communities. Through our participation in the World of Coffee Dubai 2024, we are excited to present our latest
innovations and solutions that are integral to realising this vision. We are dedicated to delivering exceptional, high-
quality coffee that truly reflects our steadfast commitment to sustainability.”

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers by providing

guidance on sustainable farming practices and essential resources, using source verification programs. This exhibition
will also address the sustainable coffee movement’s role in conserving water resources, as the coffee sector is a

significant water consumer and aims to enhance coffee quality, positively impacting market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are delighted to organise a series
of workshops in conjunction with the upcoming World of Coffee Dubai 2024. The exhibition will set an ideal platform

for international industry experts to participate and share their insights and experiences to attain our objective of
promoting sustainability within the coffee industry and it represents a comprehensive endeavour that begins in the

coffee fields to ends in the coffee cup. During the process we must meticulously examine each step, commencing with
environmentally conscious agricultural practices in coffee cultivation. The journey continues through the roasting
process, where the intrinsic flavours of the coffee are preserved and extends to packaging methods in a way that

maintains the quality while minimising their ecological footprint. The exhibition will focus on driving innovation in the
coffee industry and developing a roadmap for a more sustainable future for this sector.”

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced pesticide and chemical

fertiliser use, as well as growing coffee under tree canopies to mimic natural forest conditions. This approach enhances
ecological balance, biodiversity, and coffee quality. Labels like ‘Shade-Grown Coffee’ (grown under tree cover) and

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