Page 15 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

sustainable coffee movement's role in conserving water resources, as the coffee sector
is a significant water consumer and aims to enhance coffee quality, positively impacting
market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are
delighted to organise a series of workshops in conjunction with the upcoming World of

Coffee Dubai 2024. The exhibition will set an ideal platform for international industry
experts to participate and share their insights and experiences to attain our objective of
promoting sustainability within the coffee industry and it represents a comprehensive

endeavour that begins in the coffee fields to ends in the coffee cup. During the process
we must meticulously examine each step, commencing with environmentally conscious
agricultural practices in coffee cultivation. The journey continues through the roasting
process, where the intrinsic flavours of the coffee are preserved and extends to
packaging methods in a way that maintains the quality while minimising their ecological

footprint. The exhibition will focus on driving innovation in the coffee industry and
developing a roadmap for a more sustainable future for this sector.”

The sustainable coffee movement prioritises eco-friendly farming methods, including
reduced pesticide and chemical fertiliser use, as well as growing coffee under tree

canopies to mimic natural forest conditions. This approach enhances ecological
balance, biodiversity, and coffee quality. Labels like 'Shade-Grown Coffee' (grown under
tree cover) and 'Direct-Trade Coffee' (sourced directly from farmers) are used to
promote such practices, ensuring fair payment for farmers and high-quality beans for

roasters and consumers.

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration
among key stakeholders to address pressing challenges, foster a harmonious balance
between profit, the environment, and societal well-being while ensuring a coffee supply

for current and future generations and shaping a more sustainable coffee industry for
future.

For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com

Website: www.orientplanet.com

https://www.zawya.com/en/press-release/events-and-conferences/world-of-coffee-dubai-2024-to-
shape-a-more-sustainable-future-for-the-industry-tkml3acj