Page 20 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:18 AM World of Coffee Dubai 2024 to shape a more sustainable future for the industry - Lifestyle - Emirates24|7
Samir Mash'al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we affirm our

steadfast commitment to offering the highest quality coffee, sourced through sustainable methods that
not only safeguard our planet but also support local communities. We are delighted to be part of the

World of Coffee Dubai 2024 to highlight our latest innovations solutions, and approaches designed to

drive sustainability within the coffee industry. In our relentless pursuit of meeting our customers’
expectations and ensuring a greener planet for future generations, we are dedicated to offering

sustainable coffee products. This commitment extends from eco-conscious coffee cultivation methods

to environmentally friendly packaging and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly

packaging like biodegradable and recyclable coffee bags, carbon-neutral coffee production using
renewable energy and advanced waste management, and reducing waste during production with

methods such as advanced drying, optimised supply chains, organic farming, and pesticide

substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting

sustainable practices across the coffee industry. Our unwavering commitment involves constantly
improving and implementing the best practices across our operations, from farming to roasting and

packaging processes. These practices are deeply rooted in environmental conservation principles,

and they aim to improve the well-being of both coffee farmers and local communities. Through our

participation in the World of Coffee Dubai 2024, we are excited to present our latest innovations and
solutions that are integral to realising this vision. We are dedicated to delivering exceptional, high-

quality coffee that truly reflects our steadfast commitment to sustainability."

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers by

providing guidance on sustainable farming practices and essential resources, using source verification
programs. This exhibition will also address the sustainable coffee movement's role in conserving water

resources, as the coffee sector is a significant water consumer and aims to enhance coffee quality,

positively impacting market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are delighted to

organise a series of workshops in conjunction with the upcoming World of Coffee Dubai 2024. The

exhibition will set an ideal platform for international industry experts to participate and share their
insights and experiences to attain our objective of promoting sustainability within the coffee industry

and it represents a comprehensive endeavour that begins in the coffee fields to ends in the coffee cup.

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