Page 24 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:18 AM World of Coffee Dubai 2024
a way that maintains the quality while minimising their ecological footprint. The exhibition will focus on
driving innovation in the coffee industry and developing a roadmap for a more sustainable future for

this sector.”

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced pesticide

and chemical fertiliser use, as well as growing coffee under tree canopies to mimic natural forest
conditions. This approach enhances ecological balance, biodiversity, and coffee quality. Labels like
‘Shade-Grown Coffee’ (grown under tree cover) and ‘Direct-Trade Coffee’ (sourced directly from

farmers) are used to promote such practices, ensuring fair payment for farmers and high-quality beans
for roasters and consumers.

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration among key
stakeholders to address pressing challenges, foster a harmonious balance between profit, the
environment, and societal well-being while ensuring a coffee supply for current and future generations

and shaping a more sustainable coffee industry for future.

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