Page 25 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:19 AM World of Coffee to shape sustainable future for the industry
World of Coffee to shape sustainable
future for the industry

DUBAI, 22 hours, 44 minutes ago
The World of Coffee Dubai 2024 is set to boost the
sustainability of the coffee industry, promote eco-
friendly and responsible agricultural practices, and
ensure the continuity of the coffee supply chain.

This will be done by merging the collaborative
efforts of traders, farmers, manufacturers, and
consumers. The exhibition, which is known to draw
thousands of professionals, will bring together a
diverse community of coffee enthusiasts, experts,
and industry leaders from across the globe,
attributing to its status as one of the largest and
most important international exhibitions focusing
on the coffee industry.
A previous edition of the show
The global event, organised by DXB Live, the
integrated event management and experiential agency of Dubai World Trade Centre (DWTC), will be held from
January 21 to 23, 2024, during which it will highlight the sustainable coffee movement.

Remarkable growth
The third edition of the exhibition symbolises the remarkable growth and development in the coffee market in the
region, offering an important platform to shed light on to latest innovations, sustainable practices, and solutions in
coffee cultivation, production, and distribution. It is in response to the surging demand for certified sustainable coffee
production, as its market is anticipated to expand by 15-20% during the remaining months of 2023.

Samir Mash'al, the CEO of Seed Coffee Roasters, said: “Saeed Coffee Roasters affirm our steadfast commitment to
offering the highest quality coffee, sourced through sustainable methods that not only safeguard our planet but also
support local communities. We are delighted to be part of the World of Coffee Dubai 2024 to highlight our latest
innovations solutions, and approaches designed to drive sustainability within the coffee industry. In our relentless
pursuit of meeting our customers’ expectations and ensuring a greener planet for future generations, we are
dedicated to offering sustainable coffee products. This commitment extends from eco-conscious coffee cultivation
methods to environmentally friendly packaging and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly packaging like
biodegradable and recyclable coffee bags, carbon-neutral coffee production using renewable energy and advanced
waste management, and reducing waste during production with methods such as advanced drying, optimised supply
chains, organic farming, and pesticide substitution.

Sustainable practices
Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting sustainable practices
across the coffee industry. Our unwavering commitment involves constantly improving and implementing the best
practices across our operations, from farming to roasting and packaging processes. These practices are deeply
rooted in environmental conservation principles, and they aim to improve the well-being of both coffee farmers and
local communities. Through our participation in the World of Coffee Dubai 2024, we are excited to present our latest
innovations and solutions that are integral to realising this vision. We are dedicated to delivering exceptional, high-
quality coffee that truly reflects our steadfast commitment to sustainability."

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers by providing
guidance on sustainable farming practices and essential resources, using source verification programs. This
exhibition will also address the sustainable coffee movement's role in conserving water resources, as the coffee
sector is a significant water consumer and aims to enhance coffee quality, positively impacting market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said: “We are delighted to organise a series of
workshops in conjunction with the upcoming World of Coffee Dubai 2024. The exhibition will set an ideal platform for
international industry experts to participate and share their insights and experiences to attain our objective of

https://www.tradearabia.com/news/IND_415125.html 1/2