Page 21 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:18 AM World of Coffee Dubai 2024 to shape a more sustainable future for the industry - Lifestyle - Emirates24|7
During the process we must meticulously examine each step, commencing with environmentally

conscious agricultural practices in coffee cultivation. The journey continues through the roasting
process, where the intrinsic flavours of the coffee are preserved and extends to packaging methods in

a way that maintains the quality while minimising their ecological footprint. The exhibition will focus on

driving innovation in the coffee industry and developing a roadmap for a more sustainable future for
this sector.”

The sustainable coffee movement prioritises eco-friendly farming methods, including reduced
pesticide and chemical fertiliser use, as well as growing coffee under tree canopies to mimic natural

forest conditions. This approach enhances ecological balance, biodiversity, and coffee quality. Labels

like 'Shade-Grown Coffee' (grown under tree cover) and 'Direct-Trade Coffee' (sourced directly from
farmers) are used to promote such practices, ensuring fair payment for farmers and high-quality beans

for roasters and consumers.

World of Coffee Dubai 2024, a DXB Live initiative, focuses on enhancing collaboration among key

stakeholders to address pressing challenges, foster a harmonious balance between profit, the

environment, and societal well-being while ensuring a coffee supply for current and future generations
and shaping a more sustainable coffee industry for future.

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