Page 23 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

10/31/23, 11:18 AM World of Coffee Dubai 2024
Samir Mash’al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we affirm our
steadfast commitment to offering the highest quality coffee, sourced through sustainable methods that

not only safeguard our planet but also support local communities. We are delighted to be part of the
World of Coffee Dubai 2024 to highlight our latest innovations solutions, and approaches designed to
drive sustainability within the coffee industry. In our relentless pursuit of meeting our customers’

expectations and ensuring a greener planet for future generations, we are dedicated to offering
sustainable coffee products. This commitment extends from eco-conscious coffee cultivation methods
to environmentally friendly packaging and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-friendly
packaging like biodegradable and recyclable coffee bags, carbon-neutral coffee production using

renewable energy and advanced waste management, and reducing waste during production with
methods such as advanced drying, optimised supply chains, organic farming, and pesticide
substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting

sustainable practices across the coffee industry. Our unwavering commitment involves constantly
improving and implementing the best practices across our operations, from farming to roasting and
packaging processes. These practices are deeply rooted in environmental conservation principles, and
they aim to improve the well-being of both coffee farmers and local communities. Through our

participation in the World of Coffee Dubai 2024, we are excited to present our latest innovations and
solutions that are integral to realising this vision. We are dedicated to delivering exceptional, high-

quality coffee that truly reflects our steadfast commitment to sustainability.”

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and workers by

providing guidance on sustainable farming practices and essential resources, using source verification
programs. This exhibition will also address the sustainable coffee movement’s role in conserving water
resources, as the coffee sector is a significant water consumer and aims to enhance coffee quality,

positively impacting market value.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024 said: “We are delighted to

organise a series of workshops in conjunction with the upcoming World of Coffee Dubai 2024. The
exhibition will set an ideal platform for international industry experts to participate and share their

insights and experiences to attain our objective of promoting sustainability within the coffee industry
and it represents a comprehensive endeavour that begins in the coffee fields to ends in the coffee cup.
During the process we must meticulously examine each step, commencing with environmentally
conscious agricultural practices in coffee cultivation. The journey continues through the roasting

process, where the intrinsic flavours of the coffee are preserved and extends to packaging methods in

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