Page 14 - WORLD OF COFFEE PR REPORT - OCTOBER 2023

innovations, sustainable practices, and solutions in coffee cultivation, production, and
distribution. It is in response to the surging demand for certified sustainable coffee
production, as its market is anticipated to expand by 15 to 20 per cent during the
remaining months of 2023.

Samir Mash'al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters,

we affirm our steadfast commitment to offering the highest quality coffee, sourced
through sustainable methods that not only safeguard our planet but also support local
communities. We are delighted to be part of the World of Coffee Dubai 2024 to highlight

our latest innovations solutions, and approaches designed to drive sustainability within
the coffee industry. In our relentless pursuit of meeting our customers’ expectations and
ensuring a greener planet for future generations, we are dedicated to offering
sustainable coffee products. This commitment extends from eco-conscious coffee
cultivation methods to environmentally friendly packaging and unwavering support for

local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on
eco-friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral
coffee production using renewable energy and advanced waste management, and

reducing waste during production with methods such as advanced drying, optimised
supply chains, organic farming, and pesticide substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of
promoting sustainable practices across the coffee industry. Our unwavering
commitment involves constantly improving and implementing the best practices across

our operations, from farming to roasting and packaging processes. These practices are
deeply rooted in environmental conservation principles, and they aim to improve the
well-being of both coffee farmers and local communities. Through our participation in

the World of Coffee Dubai 2024, we are excited to present our latest innovations and
solutions that are integral to realising this vision. We are dedicated to delivering
exceptional, high-quality coffee that truly reflects our steadfast commitment to
sustainability."

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and

workers by providing guidance on sustainable farming practices and essential
resources, using source verification programs. This exhibition will also address the

https://www.zawya.com/en/press-release/events-and-conferences/world-of-coffee-dubai-2024-to-
shape-a-more-sustainable-future-for-the-industry-tkml3acj