Page 62 - ADCMC PR REPORT - FEBRUARY 2025

2/13/25, 4:56 PM ADCMC launches ‘Our Community is Prepared’ campaign in collaboration with strategic partners | Web Release
chapter in the nation’s sustainable development with an emphasis on fostering unity, community engagement and cohesion among its
nationals.”
H.E. continued: “At ADCMC, our goal is to position Abu Dhabi as a leader in proactive emergency preparedness. This strategy
reflects the government’s broader commitment to enhancing all aspects of risk management, including raising public awareness of
potential risks, implementing preventive measures, and ensuring effective emergency response systems.”

His Excellency Eng. Ahmed Mohammed Al Rumaithi, Undersecretary of the Department of Energy, commended the educational
campaign as a vital initiative to enhance community awareness about emergency preparedness for extreme weather events. She
emphasised that the campaign fosters a culture of proactive readiness, reducing risks and their negative impact on society.

H.E. further stated: “This campaign is part of the collaborative efforts among various organisations in the Emirate, ensuring the
continuous and uninterrupted delivery of essential services like electricity and water. It also aims to create a secure and sustainable
environment for the community under all circumstances. Our close cooperation with partners is key to ensuring the resilience of
energy infrastructure and delivering prompt and effective emergency responses.”

Eng. Al Rumaithi also noted that the Department of Energy, in partnership with sector companies, is continuously disseminating
important information and instructions through various media and social media channels, reaching a broad audience. She added: “The
use of modern media enables active public participation and raises awareness of the essential protocols to follow in emergencies,
helping mitigate risks and safeguarding lives and property.”

Brigadier General Mahmoud Yousef Al Balushi, Director of the Traffic and Patrols Directorate, emphasised the Directorate’s efforts to
attain the highest levels of traffic safety for all road users, as well as Abu Dhabi Police’s commitment to working together with
partners to improve driver safety as part of its strategic focus on road security.

He further added that the campaign entails delivering educational lectures and workshops under councils that emphasise the
significance of adhering to the designated speed limits on Abu Dhabi’s highways in the face of hazy and erratic weather conditions
like dust, sand accumulation, or rain. Additionally, he also emphasised how crucial it is to keep a safe distance and follow the posted
speeds on digital road signs, which alert vehicles to reduce and change speeds under critical weather conditions.

His Excellency Dr. Salem Al Kaabi, Director General of Operations Affairs at the Department of Municipalities and Transport
(DMT), confirmed the Department’s readiness to address any potential impacts of adverse weather conditions in the Emirate. He also
emphasized that the DMT remains steadfast in its responsibilities towards the community, which include managing roads, ensuring
efficient transportation, along with various municipal services. He stated: “Raising awareness and providing guidance to ensure
everyone’s safety, while providing them with the necessary knowledge to deal with the effects of adverse weather, are fundamental
aspects of sound risk mitigation. This re-affirms Abu Dhabi’s global leadership in disaster management, led by the Emergency, Crisis,
and Disaster Management Centre for the Emirate of Abu Dhabi, in collaboration with various entities and organizations.”

In addition to its public awareness efforts, the ‘Our Community is Prepared’ campaign includes practical training, such as driving in
adverse weather conditions like dense fog and heavy rain, alongside communication activities and knowledge-sharing sessions to
deepen collective awareness. The campaign will also highlight cutting-edge weather forecasting technologies, including advanced
prediction systems and tools designed to improve preparedness for unforeseen events.

ADCMC remains dedicated to strengthening collaboration with key government and private sector partners to develop effective
emergency response strategies, ensuring the safety and protection of lives and property across the Emirate.

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