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1/22/24, 3:22 PM Red Hat Transforms Partner Experience to Deliver Enhanced Customer Value - Technuter

Red Hat Transforms Partner Experience to Deliver

Enhanced Customer Value

January 18, 2024 technuter 0 Comments

Red Hat announced the transformation of its global partner experience to offer greater simplicity, choice

and flexibility to partners collaborating with Red Hat. As part of this transformation, Red Hat is modernizing
its partner engagement model by launching a new program framework, introducing upgraded tools to
enable streamlined cross-collaboration and providing easier access to critical technology, training and
resources.

IDC predicts that 70% of vendors will pursue a customer-led ecosystem orchestration strategy by 2025,
indicating that technology vendors must be more firmly aligned with partners to deliver the coordinated
solutions, services and deployment flexibility that customers are looking for in today’s shifting IT landscape.

To address these changing customer demands, Red Hat is implementing a simplified approach to its
partner engagement model to provide greater transparency across the ecosystem and apply a partner
program framework that is purposely designed with the end customer in mind.

By utilizing a modular program design, partners will have greater choice and flexibility in how they choose

to work with Red Hat to align more closely with their own business strategies and customer needs. These
new enhancements to the Red Hat partner engagement model will help improve the partner experience and
encourage ecosystem co-creation that will deepen partner capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

As part of the partner engagement model transformation, Red Hat is introducing the Red Hat Partner

Practice Accelerator Program, which focuses on identifying, enabling, validating and incentivizing partners

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