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customers are looking for in today’s shifting IT landscape. To address these changing
customer demands, Red Hat is implementing a simplified approach to its partner
engagement model to provide greater transparency across the ecosystem and apply a
partner program framework that is purposely designed with the end customer in mind.

By utilizing a modular program design, partners will have greater choice and flexibility in

how they choose to work with Red Hat to align more closely with their own business
strategies and customer needs. These new enhancements to the Red Hat partner
engagement model will help improve the partner experience and encourage ecosystem

co-creation that will deepen partner capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

As part of the partner engagement model transformation, Red Hat is introducing the
Red Hat Partner Practice Accelerator Program, which focuses on identifying, enabling,
validating and incentivizing partners within the commercial segment, including mid-
market and SMB (small medium business) customers. With this program, Red Hat is

empowering partners to lead the full commercial customer lifecycle while providing
differentiated and impactful business outcomes using Red Hat Ansible Automation
Platform and Red Hat OpenShift. The Red Hat Partner Practice Accelerator Program

comprises a select group of partners that have demonstrated advanced technical
knowledge and proven business practices by achieving Red Hat professional services
credentials and certifications related to automation and application development,
positioning them as trusted experts who are able to architect, implement and configure
tailored solutions for commercial customers.

As experts in automation and application modernization, certified services partners in
the Red Hat Partner Practice Accelerator Program can help envision, shape and
execute digital transformation roadmaps for customers, no matter how complex. To do
this, these select partners will have extensive access to resources and professional

services opportunities to enhance their profitability, differentiate themselves in the
market and generate customer success using Red Hat technologies.

Partners that have completed professional services certification and are currently
participating in the Red Hat Partner Practice Accelerator Program include: Li9
Technology Solutions,, Linux Plus, Sekom and Stone Door Group.

https://www.zawya.com/en/press-release/companies-news/red-hat-transforms-partner-experience-to-
deliver-enhanced-customer-value-ikzhnsbd