Page 37 - Red Hat PR REPORT - JANUARY 2024

1/19/24, 3:39 PM Red Hat Transforms Partner Experience to Deliver Enhanced Customer Value
IDC predicts that 70% of vendors will pursue a customer-led ecosystem orchestration
strategy by 2025, indicating that technology vendors must be more firmly aligned with

partners to deliver the coordinated solutions, services and deployment flexibility that

customers are looking for in today’s shifting IT landscape. To address these changing
customer demands, Red Hat is implementing a simplified approach to its partner engagement

model to provide greater transparency across the ecosystem and apply a partner program

framework that is purposely designed with the end customer in mind.

By utilizing a modular program design, partners will have greater choice and flexibility in
how they choose to work with Red Hat to align more closely with their own business

strategies and customer needs. These new enhancements to the Red Hat partner engagement
model will help improve the partner experience and encourage ecosystem co-creation that

will deepen partner capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

As part of the partner engagement model transformation, Red Hat is introducing the Red Hat

Partner Practice Accelerator Program, which focuses on identifying, enabling, validating and

incentivizing partners within the commercial segment, including mid-market and SMB (small
medium business) customers. With this program, Red Hat is empowering partners to lead the

full commercial customer lifecycle while providing differentiated and impactful business
outcomes using Red Hat Ansible Automation Platform and Red Hat OpenShift. The Red Hat

Partner Practice Accelerator Program comprises a select group of partners that have

demonstrated advanced technical knowledge and proven business practices by achieving Red
Hat professional services credentials and certifications related to automation and application

development, positioning them as trusted experts who are able to architect, implement and

configure tailored solutions for commercial customers.

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