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1/19/24, 3:40 PM Latest News

Red Hat Transforms Partner Experience to

Deliver Enhanced Customer Value

19/01/2024

New partner engagement model and program framework provides simplified, transparent

paths for partner collaboration to fuel business outcomes for customers

January 18, 2024 – Red Hat, Inc., the world's leading provider of open source solutions, today

announced the transformation of its global partner experience to offer greater simplicity,

choice and flexibility to partners collaborating with Red Hat. As part of this transformation,

Red Hat is modernizing its partner engagement model by launching a new program

framework, introducing upgraded tools to enable streamlined cross-collaboration and
providing easier access to critical technology, training and resources.

IDC predicts that 70% of vendors will pursue a customer-led ecosystem orchestration strategy

by 2025 , indicating that technology vendors must be more firmly aligned with partners to

deliver the coordinated solutions, services and deployment flexibility that customers are

looking for in today’s shifting IT landscape. To address these changing customer demands,
Red Hat is implementing a simplified approach to its partner engagement model to provide

greater transparency across the ecosystem and apply a partner program framework that is

purposely designed with the end customer in mind.

By utilizing a modular program design, partners will have greater choice and flexibility in how

they choose to work with Red Hat to align more closely with their own business strategies and
customer needs. These new enhancements to the Red Hat partner engagement model will

help improve the partner experience and encourage ecosystem co-creation that will deepen

partner capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

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