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1/19/24, 3:40 PM Red Hat Transforms Partner Experience to Deliver Enhanced Customer Value - Middle East News 247

Red Hat Transforms Partner Experience to

Deliver Enhanced Customer Value

By Middle East News 247 January 18, 2024

Red Hat, Inc., the world’s leading provider of open source solutions, today announced the

transformation of its global partner experience to offer greater simplicity, choice and flexibility

to partners collaborating with Red Hat. As part of this transformation, Red Hat is modernizing
its partner engagement model by launching a new program framework, introducing upgraded

tools to enable streamlined cross-collaboration and providing easier access to critical

technology, training and resources.

IDC predicts that 70% of vendors will pursue a customer-led ecosystem orchestration strategy

[1]
by 2025 , indicating that technology vendors must be more firmly aligned with partners to
deliver the coordinated solutions, services and deployment flexibility that customers are
looking for in today’s shifting IT landscape. To address these changing customer demands,

Red Hat is implementing a simplified approach to its partner engagement model to provide

greater transparency across the ecosystem and apply a partner program framework that is

purposely designed with the end customer in mind.

By utilizing a modular program design, partners will have greater choice and flexibility in how
they choose to work with Red Hat to align more closely with their own business strategies and

customer needs. These new enhancements to the Red Hat partner engagement model will

help improve the partner experience and encourage ecosystem co-creation that will deepen

partner capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

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