Page 52 - Red Hat PR REPORT - JANUARY 2024

1/19/24, 3:40 PM PRESSR: Red Hat transforms partner experience to deliver enhanced customer value — TradingView News
landscape. To address these changing customer demands, Red Hat is

implementing a simplified approach to its partner engagement

model to provide greater transparency across the ecosystem and

apply a partner program framework that is purposely designed with

the end customer in mind.

By utilizing a modular program design, partners will have greater

choice and flexibility in how they choose to work with Red Hat to

align more closely with their own business strategies and customer

needs. These new enhancements to the Red Hat partner engagement

model will help improve the partner experience and encourage

ecosystem co-creation that will deepen partner capabilities to

better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

As part of the partner engagement model transformation, Red Hat is

introducing the Red Hat Partner Practice Accelerator Program, which

focuses on identifying, enabling, validating and incentivizing

partners within the commercial segment, including mid-market and

SMB (small medium business) customers. With this program, Red Hat

is empowering partners to lead the full commercial customer

lifecycle while providing differentiated and impactful business

outcomes using Red Hat Ansible Automation Platform and Red Hat

OpenShift. The Red Hat Partner Practice Accelerator Program

comprises a select group of partners that have demonstrated

advanced technical knowledge and proven business practices by

achieving Red Hat professional services credentials and certifications

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