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1/19/24, 3:40 PM Red Hat Transforms Partner Experience to Deliver Enhanced Customer Value - Middle East News 247
source innovations with customers in a low-risk environment. The platform includes multi-
product demos and fully scripted workshops that can be used to deliver one- or two-day
experiences for customers. Red Hat Demo Platform will also grant participating partners early
access to demos of new product releases ahead of general availability.
Red Hat Partner Connect offers a single destination for new and current Red Hat partners to
access these new enhancements and all of Red Hat’s tools and resources to drive greater
customer value and partner profitability. Red Hat Partner Connect makes it simple for partners
to register and log into the partner portal to gain immediate access to the tools they need to
build their business with Red Hat.
Availability
Red Hat plans to launch its updated partner engagement model and programming in the
second half of 2024. Red Hat Partner Practice Accelerator Program is an invite-only program
now open to eligible partners globally. Red Hat Demo Platform is scheduled to be available in
May 2024.
Supporting Quotes
Stefanie Chiras, senior vice president, Partner Ecosystem Success, Red Hat
“This latest evolution of Red Hat’s partner engagement model sends a clear signal to our
partners that Red Hat is prioritizing the ecosystem as the leading catalyst for customer value.
In order to deliver on the promise of hybrid cloud with customers, it is critical that we innovate
collectively and transparently, and empower partners with easy access to information and
shared data so we can address our customers’ unique challenges as a united front.”
Steve White, program vice president, Channels and Alliances, IDC
“You can see the Red Hat DNA in this evolution of the new Red Hat partner program. The
intent behind the changes are well founded and facilitate simpler and more flexible partner
engagement. Red Hat has put the partner ecosystem at the center, and supporting partner
facing tools, incentives, and alignment with sales will all be aligned to create a better partner
experience. There are further improvements planned to support this approach, and we’re
excited to see the partner impact.”
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