Page 61 - MAJRA PR REPORT - OCTOBER 2024

10/7/24, 11:45 AM National CSR Fund Majra promotes CSR and sustainable practices
of collaboration between the public and private sectors in the UAE towards achieving sustainable
development goals (SDGs).

Strategic Partnerships for Driving Social Impact

During her speech, Sarah Shaw, Director of Majra, emphasised the value of enabling private businesses
to make significant contributions to society by introducing comprehensive programs that are designed to

guide and motivate them to adopt best sustainable practices. This also allows them to make impactful
contributions towards advancing national priorities, in line with the objectives of the “We the Emirates
2031” vision.

Shaw said, “Our current endeavours focus on creating a comprehensive ecosystem that will raise

awareness within the community regarding sustainability and inspire private businesses to initiate
authorised corporate social responsibility initiatives. By implementing the best sustainability practices in
every facet of their operations, we firmly believe that we can empower these companies to effectively
contribute to the accomplishment of national priorities and drive significant impact through CSR.”

Shaw pointed out that the introductory session was an ideal opportunity to enhance cooperation

opportunities with government entities in the country to consolidate the culture of social responsibility
among its employees.

During her session, Shaw discussed the Fund's primary strategic goals, which include giving private
sector businesses the ability to effectively support social projects that align with national priorities, as

well as social responsibility. In addition to strengthening the ecosystem to better assess business
performance and social impact through Corporate Social Responsibility, the workshop provided an
excellent forum for the development and promotion of sustainable and Corporate Social Responsibility
practices.

Sustainability through Integrated Development

The workshop also highlighted the critical need for strategic alliances between the public and private
sectors within the healthcare industry to achieve long-term goals. The session explored the significant
impact these collaborations have on community and development programs related to healthcare and
disease prevention in the UAE. This can only be accomplished by introducing innovative projects that

have a positive impact on health, society, and the environment.

The latest workshop by the Ministry of Health and Protection seamlessly aligns with Majra's ongoing
efforts to promote and strengthen the principles of sustainability and social responsibility across national
priorities, such as the environment, healthcare, and technology.

-Ends-

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