Page 59 - MAJRA PR REPORT - OCTOBER 2024

10/15/24, 10:19 AM Latest News
challenges and support the UAE's broader sustainability agenda.”

Majra is set to collaborate with global thought leaders and experts to discover new strategies, with a
particular emphasis on using AI and big data to enhance the efficiency and influence of CSR initiatives and

attain its objectives. The federal arm’s participation will also highlight the pivotal role that AI and big data can
play in advancing the UAE's sustainability objectives, as well

as its alignment with the country's vision for an economic model driven by knowledge and innovation.

During its participation, Majra will host a panel discussion on 'Leveraging AI for CSR Initiatives', which will
take place on October 15 and will look at how AI can improve the implementation of CSR programs across
the UAE. On October 16, MAJRA will be leading a workshop on ‘The Importance of Private Sector

Companies’ Participation in Disclosing Their CSR and Sustainability Initiative in Building a CSR Ecosystem in
UAE.’ The session will look at how CSR disclosures contribute to the development of a strong corporate

social responsibility framework in the UAE. The discussion will further emphasise how reporting transparency
can promote accountability, encourage sustainable practices, and help create a more responsible business
environment that is in line with the national priorities of the UAE.

Additionally, Majra’s platform, held within the Telecommunications and Digital Government Regulatory

Authority (TDRA) pavilion, will highlight the Fund's most significant CSR projects launched during the past
phase in an effort to promote responsible business practices in the private sector. Among these initiatives is

the ‘Impact Seal,’ which has become a national symbol for corporate social responsibility. The program
measures and rewards the institutional performance of private companies for their sustainable practices that

align with environmental, social, and governance (ESG) standards, as well as the UN Sustainable
Development Goals (SDGs) and national priorities.

By participating in these insightful discussions, Majra reaffirms its commitment to shaping the future of CSR
and sustainability in the UAE with the support of the private sector. It also reflects Majra’s aim to strengthen

its leadership in driving positive change within the evolving technological landscape and promoting
sustainable practices and innovation in corporate responsibility.

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